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With many shoppers looking to buy gifts and seasonal items, the holiday season serves as a critical time to build community and gain sales before the year is over. Small Business Saturday, held annually on the Saturday after Thanksgiving, can offer momentum as local consumers look to support and buy from small businesses in their community.
If 2020 and 2021 have taught us anything, it’s that preparation is key to running a small business, as are flexibility and determination to shift the course in unique situations. We’ve put together seven resolutions for small business owners to keep in mind as they navigate the new year.
Whether you’re offering your products and services online, in-store or both, the holiday season has arrived. This is the perfect time to reach new customers, boost your bottom line and achieve your goals for the year. We’ve put together a few helpful tips to get you through the busiest season of the year.
Consumer spending habits have changed drastically during the COVID-19 pandemic, and a new reliance on online shopping is prompting small businesses to rethink their marketing strategies. We’ve compiled a few ways for small business owners to effectively utilize digital marketing to engage with their audience in this new post-pandemic landscape.
As any small business owner knows, the holiday season is the perfect time to boost your bottom line. We know figuring out the best way to market your business or product and how to stand out from the crowd can feel overwhelming. But, there's no need to get your stockings in a twist. Whether you’re an online vendor, a restauranteur or even an accounting firm, there are some easy ways that you can connect with your community and your clients during this busy time of the year.
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