Marketing 101: An SBA Guide

The Small Business Administration has developed a quick overview of the basics of small business marketing. This online course includes information on how to conduct target market research, the components of a marketing plan, the benefits of different marketing strategies and how to measure the performance of your marketing strategies. You can also access SBA worksheets that can help walk you through the process of creating your own marketing plan. 

Start the course by clicking here.

Marketing and research