Venturize

Marketing 101: An SBA Guide

Unlock the tools and insights you need to build a marketing system that works — not just tactics that fizzle out. The Strategic Marketing pathway on the SBA Learning platform guides you step by step through the essential elements of marketing and helps you translate strategy into real action.

Start the course by clicking here.

What You’ll Get

  • Foundational Concepts & Frameworks: Learn how to define your ideal customer, map your competitive landscape, and articulate your unique selling proposition. These aren’t buzzwords — they’re the groundwork for marketing that works.
  • Actionable Marketing Plan Templates & Examples: Don’t start from scratch. Use proven templates and sample plans to build your own. Adapt them to your business’s size, goals, and budget. 
  • Module-by-Module Structure: The course is organized into clear segments (e.g. market research, messaging, channel selection, metrics) so you can digest, practice, and iterate.
  • Measurement & Adjustment: Learn how to measure return on investment (ROI), assess which tactics are working, and refine your approach over time.
  • Supportive Resources & Tools: From data sources for demographics to tips for competitive analysis, the course integrates SBA’s existing business‑planning assets. 
  • Integration with SBA’s Broader Training Ecosystem: This strategic track fits into the SBA Learning platform’s suite of offerings designed to help small businesses grow and evolve. 

Who It’s For

  • Newer business owners who want to build a strong marketing foundation
  • Owners who have tried piecemeal tactics and want more coherence
  • Anyone who needs to tie marketing to measurable business goals

Why It Helps

  • From Strategy to Execution — Many courses teach “what to do.” This one emphasizes how to build a roadmap and how to iterate as you learn.
  • Avoid Waste — Marketing budgets can get blown quickly on campaigns that don’t align. This focuses on targeting and discipline first.
  • Ongoing Improvement — The emphasis on measurement means your marketing evolves with your business.

Start the course by clicking here.