Understanding your social media audience

<p><span style="background-color: transparent; color: #0e101a;">Join The Emerging Latina Program, an interactive business training program hosted by the National Latina Business Women Association Inland Empire Institute (NLBWA-IE). The program provides business training for small business owners seeking to learn how to start a new business or grow an existing one.</span></p>

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<p><span style="background-color: transparent; color: #0e101a;">Small Business Majority’s Southern California Outreach Manager, Jessica Anguiano, will host a workshop on the importance of understanding your social media audience and how targeting the right audience will help you with social media interaction, developing brand loyalty and ultimately increasing sales.</span></p>

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<p><strong>Topics of discussion include: </strong></p>

<ul><li><span style="background-color: transparent; color: #0e101a;">Understanding the platforms and how to find your audience</span></li><li><span style="background-color: transparent; color: #0e101a;">Best practices to engage with your target audience </span></li><li><span style="background-color: transparent; color: #0e101a;">Monitoring, measuring, and evaluating engagement results</span></li></ul>