With the coronavirus pandemic changing every aspect of our lives, it’s only natural that the ways in which people purchase products and services also need some adjusting. And with the upcoming holiday season fast-approaching, small business owners must go where the consumer is: online.
Here’s a helpful checklist for you to look over to prepare your business for the holiday season and help boost your bottom line throughout the pandemic.
Claiming a business listing online allows you to manage your business and interact with current and prospective customers 24/7. Each platform has its own perks and verification processes to maintain your presence on the web. Below you will find some key resources to help you claim and list your business online.
As a small business owner, a website can help you to promote your products and services to current and prospective customers from anywhere in the world. But with so many website builders to choose from, it might be overwhelming to choose one that works best for you and your business. For an overview of different website builders and the options available to you, check out the best small business website builder.
But if building your own website feels too intimidating and burdensome, you can also move your inventory and sell your products and services on e-commerce sites.
Small businesses are always competing for the customers’ attention and social media marketing can be an incredible tool when you’re trying to reach a certain demographic. Social media marketing is particularly useful for small business owners who don't have a ton of personnel or funds to invest in marketing, and yet simple enough that they can utilize to promote their business online.
Even if you’re familiar with the relatively new rules for charging sales tax online and think you’re exempt, the situation is rapidly changing. When states first adopted sales tax regulations for online purchases, they set economic thresholds that a business had to meet before they were required to remit sales taxes for online transactions. Stay ahead of the game and learn what small business owners need to know about taxes and selling online in the COVID-19 era.
We recently announced the launch of Small Business Majority’s digital small business holiday gift guide! This is a great way for eligible businesses to freely promote their products and services this holiday season. Applicants must be located in the United States, have less than 100 employees and have giftable products or services.
Sign up for Small Business Majority’s 2020 Holiday Gift Guide!