Business Resiliency 101: Building your online presence
The pandemic’s harmful effects have forced many entrepreneurs to reevaluate their business model. More than a year since the global health crisis paralyzed our communities and economies, small businesses are looking for ways to make their business more resilient to crises and connect with their consumers online. With this in mind, we put together a checklist for entrepreneurs to review as they pivot their businesses and build their online presence.
Claim your business online
Claiming your online business listing will allow you to update your unique profile as conditions change and help you interact with current and prospective customers 24/7. Each platform has its own perks and verification processes to ensure customers have access to accurate information about your business.
Below you will find some key resources to help you claim and list your business online.
Google allows entrepreneurs to freely list their business online. Simply create a Business profile with people, and reach customers across Google Search and Maps. The profile gives you insights into how customers are reaching your business, and tips on how to improve and increase more transactions.
Claiming your business on TripAdvisor will give you access to free tools for growing your business. You can manage and customize your listing details, upload pictures, connect with customers and join the conversation for increased feedback about your offerings.
With Yelp for business, you can add or claim your business, keep your page updated with the most recent information about store hours, safety guidelines and more. Customers can request quotes, make appointments or ask questions right on your business page, increasing visibility and accessibility for your establishment.
With Facebook Business Manager, small business owners can coordinate advertising accounts, pages and the people who work on them—all in one place. It's free to use, though advertising will come at a cost.
Claim your free business page with Nextdoor. Nextdoor connects neighbors to each other—and to everything nearby: Local businesses, services, news updates, recommendations and items for sale from the people down the block.
Create a free professional profile with Houzz, a platform for interior designers and decorators, architectural and home improvement businesses.
To easily move your inventory online, use Pointy to have it appear on Google Maps and within Google search results. Pointy is mostly free to retailers, depending on compatible points of sale.
Build your own website
Setting up a website for your small business will allow you to promote your products and services to current and prospective customers from anywhere in the world. But with so many website builders to choose from, it might be overwhelming to choose one that works best for you and your business. For an overview of different website builders and the options available to you, check out the best small business website builder.
But if building your own website feels too intimidating and burdensome, you can also move your inventory and sell your products and services on e-commerce sites.
Market your business with social media
Small businesses are always competing for customers’ attention and social media marketing can be an incredible tool when you’re trying to reach a specific demographic. Social media marketing is particularly useful for small business owners who don't have a ton of personnel or funds to invest in marketing, and yet simple enough that they can utilize to promote their business online.
Don't forget about taxes
Even if you’re familiar with the relatively new rules for charging sales tax online and think you’re exempt, the situation is rapidly changing. When states first adopted sales tax regulations for online purchases, they set economic thresholds that businesses have to meet before they are required to remit sales taxes for online transactions. Stay ahead of the game and learn about small business’ tax obligations and selling online in the COVID-19 era.
Welcome to our Business Resiliency blog series, where you will learn about key strategies to build a more resilient business and help you navigate unforeseen challenges. Stay tuned for future posts in this series!