Learn how to manage your business remotely by using digital tools that help you connect with customers and work more efficiently.
Business Resiliency
As developments continue to unfold in response to the spread of COVID-19, we know many small businesses have questions about implications in the workplace and funding options to help bolster their businesses during this difficult time. On this page, we are compiling relevant tips and resources on business resiliency.
Getting online, Marketing tools
National
Grow.Google
Grow with Google
Audience: Small Business Owners, Self-employed, Non-profits
Marketing tools
National
Business 2 Community
A Guide to Crisis Email Marketing
We live in an era where 90% of customers research a company online before buying from them, and any particularly poor or embarrassing messaging choices can easily make news in your industry. As a result, your copy and messaging need to evolve and be sensitive to the current reality.
Audience: Small Business Owners
Getting online, Selling online
National
Search Engine Land
COVID-19 Checklist for Businesses
The COVID-19 pandemic means that pretty much nothing is business as usual. Customers are concerned about how businesses are adapting to the situation — wondering if you’re open, have product available, if those products are safe, etc. There are several steps you should be taking now to ensure your customers can get answers when they’re searching online.
Audience: Small Business Owners
Getting online
Georgia
Georgia Center for Nonprofits
Web Presence for COVID-19
Focus on fresh content. Use the opportunity to tell your story. If applicable, let visitors know ways in which your organization is helping people cope with the situation.
Update your website header, not just your homepage. Google ranks pages, not sites. If a person is searching for your organization, they’re likely to be directed to an interior page on your site, not your homepage.
Add an alert bar that sits above the navigation bar. An alert bar is a great, practical tool for drawing attention to a crucial issue. If you’re providing special services or operating an emergency COVID-19 fund, this is the best way to convey that information. Use action-oriented language such as “follow updates to see how we’re helping the community.”
Continue updating your site with non-COVID-19 information. Although COVID-19 and related topics are dominating everyone’s attention, Google continues to crawl the web and update its rankings. It’s important to continue to drive your mission.
Audience: Non-profits
Getting online
National
Compulse
Re-engineering Your Business Web Presence
Businesses around the world are facing dilemmas due to quarantine restrictions, travel bans, event cancellations, and more. While the fates of many businesses have yet to be determined, many establishments are using this trying time as an opportunity to maintain relationships with customers by re-engineering their digital presence to include solutions to help them continue to get the products and services they need.
Audience: Small Business Owners, Self-employed
Selling online
National
eBay
Grow online with eBay
Register for a free eBay business account, and get access to benefits that make growing your business online easier than anywhere else, including:
- Zero listing fees on up to 200 listings per month.* Pay only when you sell.
- Powerful selling tools and insights.
- Access to eBay’s 185 million buyers worldwide.
- Virtual learning and development opportunities.
- Real-time advice and inspiration from fellow sellers and eBay staff in eBay Community.
Audience: Small Business Owners, Self-employed, Non-profits
