Marketing and research
SBA Free Online Marketing Course
SCORE Marketing Plan Template
SBA Free Competition Analysis Research Tools
Why Having a Federal Tax Lien is Holding Your Business Back
A federal tax lien is filed by the federal government when you owe money in taxes to the IRS. These documents ensure that the government will receive the taxes they are owed by giving them a right or claim to your personal property. Liens look bad on your credit report and can be difficult to remove, but there are resources to help you resolve the issue.
Pay-Per-Click ROI Calculator
You want to drive more traffic to your website, and you think digital advertising might be the way to do it. If you're interested in using a pay-per-click tool like Google AdWords, you can use this calculator to estimate the return on investment you might earn from this kind of marketing campaign.
Email Marketing ROI Calculator
Email marketing can be a great way to increase sales from customers who have signed up to receive your updates. But these campaigns can take time and money, resources a small business owner must spend carefully. This calculator can help you estimate your expected return on investment so you can spend your marketing dollars wisely.
How to Create a Small Business Marketing Plan
You’ve created a business plan for your small business, in which you laid out your vision, strengths, resources and goals for the future. Now it’s time to think about a marketing plan. The two documents will work together in helping you realize your small business’s potential. In fact, your marketing plan will build on the goals you’ve already laid out in your business plan.
Marketing 101: An SBA Guide
For some small business owners, marketing comes naturally. For others, it's a skill that takes time and investment to get just right. The Small Business Administration has created a quick course covering all the basics you need to know to start marketing your business.
This Entrepreneur Has Been Thinking About Business and Community Since He Was a Kid
Minority entrepreneurs represent some of the fastest-growing segments of business in the United States today, and make up about 17.5 percent of all employers in the country. Yet they often face a dilemma when it comes to marketing their product: How do they appeal to the widest possible audience while also banking on their background and directing services to the communities they came from?